It's the mantra that drives many of the female leaders in the auto industry today. They feel it for themselves and, perhaps just as much, for the female colleagues they mentor and inspire.
"It's really important when you're a female in a company, especially in a leadership position, to set the tone for other women," said Andrea Riley, chief marketing officer at Ally Financial.
That was a subject visited repeatedly in a panel discussion this summer among 10 of Automotive News' 100 Leading Women in the North American Auto Industry. This session represented an evolution from past Leading Women roundtables. Participants have moved on from telling war stories about mistreatment to brainstorming about the best way forward for women in the industry. And it's about more than their own careers. These women carry a lot of weight on their shoulders as role models. They want other women to succeed and join them at the top.
"We are all collectively at this table in a position of authority," said Marissa Hunter, director of FCA US brand advertising and head of advertising for Ram truck brand at FCA US. "But it's a position of obligation and responsibility."