Hyundai Motor Co. has unveiled its first rendering of the Genesis G90, the flagship sedan for the world’s newest auto brand, previewing a design language dubbed “athletic elegance.”
The South Korean automaker announced plans for a new Genesis luxury brand just last week and conveyed the design for its first model Nov. 10 in Seoul.
The G90 will be the new brand’s range-topping model and a successor to the Hyundai Equus, which will be phased out.
Hyundai described the G90 as “elegantly designed” and “technology packed.” It will form the basis for the brand’s design indent as it launches five more nameplates through 2020.
Hyundai dubs Genesis’ design language “athletic elegance.”
The rendering depicts a low-slung sedan with a long, dignified hood, narrow greenhouse and sloping, fastback silhouette.
The large grille is crowned by Genesis’ spread-wing emblem and flanked by what Hyundai called “sophisticated” headlamps that aim to communicate a futuristic aura. A clean-cut character line creases the entire side culminating in wraparound taillights.
Hyundai hinted at the looks in August, when it unveiled the Vision G luxury concept at the Pebble Beach Concours d’Elegance.