At Rusnak/Pasadena Jaguar, Tuesday's private pre-screening party for the new James Bond flick Spectre befitted a secret agent with expensive taste.
The Pasadena, Calif., dealership kicked off the evening with a cocktail reception featuring hors d'oeuvres for its VIP customers and prospects at the luxurious iPic movie theater, which offers a bevy of perks. After the lights dimmed, the attendees were served dinner and dessert in their reclining seats.
And if that wasn't enough pampering, guests could ask for pillows and blankets as they immersed themselves in one of 2015's most anticipated movies -- three days before today's official release in the U.S.
The universal appeal of the Bond franchise -- and the starring role afforded to the Jaguar C-X75 concept and modified versions of the Range Rover Sport SVR and Land Rover Defender -- allowed dealerships such as Rusnak Jaguar to use Spectre as a connection point to a broad range of customers.
"Everyone who I have asked, 'Do you watch James Bond?' [says,] 'Of course!'" said Sam Samaan, general manager of Rusnak Jaguar, which spent around $10,000 to cover food, tickets and souvenirs for the pre-screening party. "Our more mature customers have been watching them since the '60s. ... Four generations can watch the movie and be as excited about it."