“The annual Easter Jeep Safari remains one of the most significant events on any Jeep enthusiast’s calendar,” Jeep brand head Mike Manley said in a written statement. “We’re extremely grateful to the Red Rock 4-Wheelers for continuing this iconic Jeep event, and we present our Wrangler Red Rock Concept as a tribute to them and the enthusiasts who attend the annual Jeep Safari and support our brand.”
Based on the four-door Wrangler Rubicon Hard Rock, the Red Rock concept includes much of the heavy-duty off-roading equipment found on the base vehicle. It also features new off-road rock rails, special badging and decals, and several specialized Mopar accessories, including gloss black grille throat rings and headlight accents. The Red Rock’s interior has embroidered brown Katzkin leather seats with silver accent stitching and the Red Rock name in the seat back.
Wrangler has consistently been named by SEMA as the most accessorized SUV. Mopar head Pietro Gorlier has been working to boost the automaker’s Wrangler accessory sales for six years through Mopar’s Jeep performance parts, including a factory-installed two-inch lift kit that doesn’t void a customer’s warranty.
Much of the rest of FCA’s 15,000-square-foot display at SEMA is taken up by 10 other accessorized vehicles from Dodge, Chrysler, Fiat and Ram. They are:
- Dodge Challenger GT AWD Concept — A first-ever all-wheel-drive Challenger, this two-door muscle car is painted in Destroyer Grey with Header Orange accents and features concept five-point 20-inch wheels. The 5.7-liter V-8 engine is upfitted with Mopar’s Scat Pack 3 accessory kit, which adds 75 hp and 44 pounds-feet of torque.