Cadillac’s highly anticipated CT6 large luxury sedan will begin selling at $54,490 in the spring, Cadillac said today.
U.S. pricing begins at $54,490, including shipping, for a CT6 with a 2.0-liter turbo engine. The most expensive model, the CT6 Platinum, begins at $84,460 with shipping, Cadillac said in a statement.
The CT6, Cadillac’s answer to the rear-wheel-drive luxury sedans from German automakers that have dominated the segment, will begin production in January at General Motors’ Detroit-Hamtramck assembly plant and will hit showroom floors in March.
CT6 customers will have a choice of three engines. In addition to the 2.0-liter engine, Cadillac offers a 3.6-liter, 335-hp, V-6 engine with all-wheel drive, beginning at $56,490, and a 3.0-liter, 400-hp, twin-turbo V-6 engine with awd, starting at $65,390. Each comes with an eight-speed automatic transmission.
With the CT6, Cadillac will enter a market for large, uber-luxury sedans that has been dominated for years by the likes of Mercedes-Benz, Audi and BMW. To stand out, Cadillac will build the CT6 with aluminum body panels and aluminum die castings in the lower body, producing a car Cadillac has said will be the size of a BMW 7 series but with the weight of the 5 series.
“The CT6 is an entirely new approach to prestige luxury, adding driving dynamics and technology while reducing the bulk of traditional large sedans,” Cadillac President Johan de Nysschen said in the statement. “With the CT6, Cadillac has a competitive edge: our use of advanced lightweight construction and innovative technology. It is prestige luxury reimagined.”
The CT6 will feature a high-definition camera monitor in the rearview mirror and a Bose audio system designed exclusively for the sedan. It also includes what Cadillac calls an industry-first surround-view video recording system that records the driver’s front and rear views while driving, in addition to a night-vision system.
With the CT6, Cadillac said it “aims to refresh and broaden the range of consumers in the prestige class of luxury sedans,” a segment that’s less than half the size of what it was before the Great Recession. According to the Automotive News Data Center, 108,627 large luxury cars were sold in the U.S. last year compared with 220,031 in 2007.
The CT6 is also part of an attempt by Cadillac to build a reputation as a brand known for high-performance, niche models. Cadillac sales are down 1.7 percent through September, despite a 7.8 percent rise in September sales.
Cadillac will sell a plug-in hybrid version of the CT6, the details of which “will be announced closer to the vehicle’s launch,” according to the GM statement.