Fiat Chrysler Automobiles is going back to the movies.
The automaker and Lionsgate said Friday they are partnering in an ad campaign tied to the premiere of The Hunger Games: Mockingjay — Part 2, which opens on Nov. 20 in North America.
The campaign will include TV, radio, digital and social media spots. TV and radio ads will run during NFL games starting Sunday, Nov. 1.
The four TV commercials will feature one 30-second spot for Chrysler called “Where You’re Going,” two 30-second spots for Dodge -- “Whistle” and “Playing with Fire” -- and one 30-second spot for Ram dubbed “The Official Truck of Heroes.”
The Dodge Journey Crossroad, Charger Hellcat, Challenger Hellcat and Dart GT; Chrysler Town and Country Limited, 200C and 300C; and Ram Big Horn 1500, Laramie 2500 and Laramie Longhorn 3500 will be pitched across the four ads.