The "no-cost, no-debt" college educations Fiat Chrysler is offering to workers at participating U.S. dealerships goes national in the fourth quarter after a four-month pilot program in the Southeast United States.
But it didn't take Daytona, Fla., dealer Randy Dye four months to see the benefits of FCA's [email protected] program.
FCA US and its dealers are paying for individual classes in about 40 fields of study leading to associate's, bachelor's and master's degree programs at Strayer University. And Dye is a big believer in the program.
"It's a completely different culture when you can say to a potential employee in the automotive industry that they can earn their degree here," he said. "We've done a couple of job fairs, and it's a significant advantage when you're sitting there with other manufacturers' [dealers] trying to recruit people."