YOKOHAMA, Japan -- Nissan Motor Co. shares its vision for ultraconnected digital-era driving at this month’s Tokyo Motor Show with a concept minicar in which nearly every conceivable cabin surface is laminated with touch screen displays.
Dubbed the Teatro for Dayz, the concept car anticipates the advent of a “share native” generation of social media junkies who will be getting their drivers’ licenses after 2020.
To keep them engaged, designers have turned the car’s interior into a “clean canvas” of iPad-like screens that are a soothing white, until the occupants start logging into Facebook, Twitter, Instagram, YouTube, Tumblr, Vine, Pintrest, Skype, LinkedIn and whatever other social networking sites happen to be all the craze when they are finally old enough to drive.
Social media stage
Teatro comes from the Italian word for theater. And its social media stage is never far from reach. The screens cover the instrument panel, door trim and even the seats.
Nissan minimized clumsy knobs and switches. Those would just get in the way of playing video games and swapping selfies.
“It is an out-of-the-box concept that defies convention and rejects restrictions,” Nissan said. Indeed, the Teatro for Dayz is a kind of anti-car for a generation not keen on driving.
It’s a conundrum increasingly faced by automakers in mature markets, where young people no longer spend hours in the garage tuning the engines of their beloved first cars but in the recesses of the family den tapping on their phones and swiping touch screens.