When it comes to taglines, Ford keeps going beyond Go Further. The company is launching a new masterbrand campaign for Ford cars called "By Design."
The ads aim to unite multiple brands under a similar message and tone, just like "Built Ford Tough" does for Ford trucks and the recently launched "Unstoppable" campaign does for Ford SUVs.
"By Design" was launched Thursday with new spots for the Ford Mustang, Fusion and Focus Electric. All of the ads are 15-seconds long.