Premium brands have some of the narrowest design differentiation between their models, often to the point they're hard to tell apart on the road. Audi is a good case in point. But why?
Because it aids recognition, says Jaguar's head of design, Ian Callum.
"Luxury buyers want continuity," he told Automotive News at the recent European launch of the XF sedan. "People want to recognize a Paul Smith suit or a piece of Chanel jewelry. They like to hang their hat on something that's obviously part of a brand. And they want their neighbors to be able to see it, too."