Sometimes it takes a few years for reality to catch up to marketing.
Case in point: this video from Greenpeace, circa 2011, using Volkswagen’s ultrapopular Darth Vader Super Bowl commercial from that year as the basis of a spot to chide the German automaker for opposing more stringent emissions standards.
In the video, a child Darth Vader -- facing a raft of child Jedi knights, droids, wookies and other anti-empire characters from the Star Wars movies -- looks up for salvation to an orbiting half-completed Death Star.
The main weapon of the “fully operational battle station,” a world-destroying laser cannon, is emblazoned with a VW logo.
The one-minute video looks vastly different in light of VW’s admissions this month that it actively subverted emissions tests in the United States and globally on some 11 million vehicles.