The first Buick convertible to hit U.S. showrooms in a quarter century will be priced at $33,990, the automaker said today.
The price on the standard Cascada, which comes equipped with seating for four, front-wheel drive, a 200-hp turbo engine and six-speed automatic transmission, includes shipping. The Cascada Premium model, which comes with front and rear park assist and lane departure warning and forward collision alert systems, is priced at $36,990, including shipping.
The 2016 Cascada, Buick’s first convertible since the two-seat Reatta ended production in 1991, is expected to go on sale early next year.
The standard Cascada is priced $3,535 less than the comparable Audi A3 Cabriolet, which starts at $37,525, including shipping.
“Cascada expands Buick’s lineup with a uniquely fun and personal driving experience,” Buick and GMC Vice President Duncan Aldred said in a statement today. “With a lower price than key competitors, it also promises to shake up the segment -- and look good doing it.”
Buick has said it hopes to capture convertible buyers -- who are drawn to newer, fashionable cars and put little value on brand loyalty -- with the Cascada.
The Cascada will be unveiled at a time when the popularity of convertibles has declined. About 164,000 convertibles were sold in North America last year, according to IHS data. That’s less than half of the 2006 sales peak, when 344,000 convertibles were sold.