When 10 automakers agreed this month to voluntarily make automatic emergency braking systems standard, they weren't promising pie-in-the-sky technology.
The assortment of cameras, radar, lidar and computer chips that make up collision avoidance systems are off-the-shelf technologies priced for the mass market. And the suppliers that will profit are a well-defined group of big suppliers with production-ready components.
Among chipmakers, look for companies such as Renesas, Freescale, Infineon and Texas Instruments -- the auto industry's top four suppliers of microcontrollers, according to IHS Automotive -- to scoop up contracts for electronic control units.
Top radar suppliers such as Continental AG, ZF-TRW, Autoliv, Delphi and Denso will design radar-and-camera combos for anti-collision systems that work at highway speed.
And look for a few specialty suppliers -- such as Mobileye, maker of cameras, microprocessors and software -- to break through with key technologies such as obstacle detection algorithms.
"The technology is pretty well-established," said Jeremy Carlson, an analyst for IHS Automotive. "This has been in the works for a while, and some manufacturers already had pretty firm plans to do it."
Automakers that are party to the agreement -- Audi, BMW, Ford, General Motors, Mazda, Mercedes-Benz, Tesla, Toyota, Volkswagen and Volvo -- haven't hammered out a timeline for implementation.
But in any case, U.S. consumers won't have to wait long. This fall, Toyota Motor Corp. will introduce a lidar-and-camera system, supplied by Continental, on the 2016 RAV4. By the end of 2017, nearly all U.S. Toyota and Lexus models will have Conti's lidar-and-camera unit or a radar-and-camera system produced by Denso.