FRANKFURT -- Volkswagen of America is counting on a Mexican-built Tiguan that is bigger and more competitively priced to gain market share in the red-hot compact crossover segment.
"We'll have the right content and the right price position," Joerg Sommer, VW of America's vice president of product marketing and strategy, said during the auto show here, where the new Tiguan was unveiled. "That's what you need to be a volume competitor in that segment."
The current Tiguan, introduced in 2007, is built in Europe. Without discussing price or volume targets, Sommer said producing the new version at VW's plant in Puebla, Mexico, will help put the sticker price in line with the rest of the category.
The Tiguan is one of the lowest-volume compact crossovers in the U.S. VW sells less than half as many Tiguans as it does Golf and Golf derivatives.
Sales of the redesigned version, which will have a longer wheelbase that allows for more rear legroom and cargo space, will begin in 2017.