"In light of this, I wish that more than 50 percent of our total [U.S.] sales in two or three years be crossovers," said Moro, managing executive officer of global sales coordination.
Moro said Mazda is likely to sell about 300,000 vehicles in the U.S. this year, which would require 150,000 crossovers. Through August, Mazda has sold 86,205 of its three crossovers, the CX-3, CX-5 and CX-9, in the U.S. That represents 40 percent of total U.S. sales of 216,091 through the first eight months of this year.
Hitting that 50 percent target figures to get easier next year. Mazda has just launched a new CX-3 and a replacement for the CX-9 is due next year.
Moro said Mazda needs to move away from its heavy reliance on the Mazda3 compact car. Although popular, Mazda3 margins were tight, he said.
"In the past, we have had a business model with too much reliance on Mazda3 series," Moro said. For example, in 2010, the Mazda3 accounted for 46 percent of Mazda's U.S. sales. "With that business model, it is very difficult to make good money," he said.