The Pontiac Aztek, that infamous ugly duckling and commercial failure from the last decade, has finally found an appreciative audience -- millennials in search of used cars.
In the first half of 2015, the Aztek had the sixth-highest share among 18- to 34-year-old used-vehicle buyers, according to an Edmunds analysis of Polk data. It has been among the top 10 in that category in four of the last five years. (The Dodge Magnum, discontinued in 2008, was tops in the first half of this year.)
What do young people see in the Aztek that their elders most assuredly did not?
Edmunds.com analyst Jeremy Acevedo said the passenger van segment's popularity among young people "comes back to making a pragmatic, needs-based purchase." He said vans provide extra space for a young family.
And then there is the "Breaking Bad" factor. The Aztek was the vehicle of choice for Walter White, the chemistry teacher-turned-drug lord played by Bryan Cranston in the mega-hit AMC series.
"It's one of those quirky purchases that we're coming to see more of with this generation," Acevedo said.