To the Editor:
I believe Sergio Marchionne is on the right track. The industry had better face reality and address the huge waste of unnecessary investment, which is of no real value to the customer.
Your panel did an excellent job defining the issues and discussing potential alternatives.
Another issue that should be addressed is the notion of the full-line manufacturer whereby a company tries to compete in all vehicle market sectors. Let's face it, all existing companies are good in some sectors, but no company is good in all sectors.
Profitability could be greatly enhanced for a company if it focused its resources on the two to three sectors in which it is a segment leader and dropped out of the others. The days of a full-line manufacturer are over, and those that realize it will survive.
Harsens Island, Mich.
The writer worked for Ford Motor Co. for 34 years and retired in 2004 as director of Ford's Special Vehicle Team.