Ludwig Willisch, CEO of BMW of North America, said in the statement: “At BMW Group we have intensified our customer-driven focus and these management changes will bring additional strength to improving the customer experience from contact to purchase and then throughout the ownership life-cycle.”
BMW of North America spokesman Kenn Sparks said it is “typical” for company managers to change positions every three to five years.
“This increases as well as shares their experience and knowledge and is a key element of continuous improvement,” he said in an email.
BMW Group’s U.S. sales rose 2 percent to 32,959 vehicles in August from a year earlier, bolstered, BMW said, by a 24 percent jump in sales of the 3-series luxury car. U.S. sales were up 7.3 percent for the first eight months.