The event took place as Cadillac settles into its new global headquarters in SoHo. It also continues a push by Ellinghaus to elevate Cadillac's profile in the coasts, especially Los Angeles and New York. Public School -- which specializes in men's fashion and was the subject of a lengthy profile last year in The New York Times -- is also based in New York.
New York is "our home now, and New York is as much a fashion town as it is a luxury town," Ellinghaus said. "The spirit of New York is very simple: Never stand still. Always move on. And this is exactly what I want in the Cadillac brand."
To accommodate the event, the West Side Highway was closed for roughly 10 minutes. And the flyover represented the first time in 15 years that cargo flew over Manhattan, according to Cadillac. Agencies involved include the mayor's office of media and entertainment, the Federal Aviation Administration and the Coast Guard.
The XT5 was illuminated while in flight and was suspended about 150 feet above ground for viewing by Cadillac guests on the 14th floor of the Starrett-Lehigh building. Cadillac arranged for 44 cameras to cover the stunt.