CategoryNewsletters

How Audi, BMW, Mercedes boost Europe share while protecting premium-ness

Audi cars parked at a dealer in Eching, near Munich. Audi is Europe's top-selling premium brand and, like BMW and Mercedes, consistently outsells some mass-market rivals such as Fiat, Citroen and Toyota in the region. (Reuters)
September 07, 2015 05:00 AM