MONTEREY, Calif. — Jon Ikeda is barely a few weeks into his new role as general manager of Acura, but the designer-turned-executive already knows what’s atop his agenda at American Honda’s luxury marque.
Having 26 years to prepare for the role helps.
Sitting near a trio of shiny new NSX hybrid supercars on display this month during Monterey Car Week, Ikeda says it’s not Acura’s popular crossovers he has his eye on. It’s the sedans.
“We should make sedans that people get excited about, just like when they look at this NSX here,” Ikeda told Automotive News at The Quail, an annual show of high-end cars on the Monterey Peninsula. “That will be one of my first challenges with r&d, working with them to see what we could do to get that going.”
Ikeda started working for Honda in 1989, rising to become one of its top designers. In late July, Honda abruptly announced that Ikeda would be promoted to general manager of Acura, replacing Mike Accavitti, who had been with the company since 2011. The automaker gave no reason for the move.