TOKYO -- Toyota Motor Corp. will capitalize on its sponsorship of the 2020 Tokyo Olympics by launching a string of models tied to the games, including a taxi and fresh fuel cell cars, a Japanese auto magazine reported.
The product blitz will showcase Toyota's lineup and help the world's biggest automaker to milk a 10-year Olympic sponsorship deal -- announced in March and running through 2024 -- for all its worth.
As part of the push, Toyota plans at least eight vehicles that highlight modern mobility, Japan's Best Car magazine reported.
They include versions of the Lexus LS and Japan-market Toyota Crown sedans equipped with variants of the hydrogen fuel cell powertrain used in the recently released Toyota Mirai, Best Car said.
A Toyota spokesman declined to comment on the magazine's report, saying the company couldn't discuss future product plans. But he said the 2020 Olympics mark a "mental and philosophical milestone" for the company.
Toyota engineers intend to deploy fuel cell drivetrains beyond the Mirai, the spokesman added.
The Olympic Games have long favored using zero-emission electric vehicles to accompany events such as the marathon, given concerns over the quality of the air athletes must breathe.
The LS fuel cell would debut by 2018 while the Crown fuel cell arrives the following year, Best Car said. Renderings published by the magazine show both vehicles with the gaping side air intakes that appear on the front fascia of the Mirai.
Toyota may roll out a fuel cell version of its next-generation Estima minivan, the magazine reported.
Also on tap is a taxi based on the JPN Taxi Concept that debuted at the 2013 Tokyo Motor Show. Such an entry could replace the boxy Crown Comfort cabs that are ubiquitous throughout Japan.