“It was an interesting development for the brand,” Cesareo said of the popular videos.
When asked whether the next round of commercials would similarly entice celebrities to make spoofs, though, Cesareo explained that Lincoln does not want to do the same thing every time.
John Emmert, group marketing manager for Lincoln, told the Free Press that the new ads will focus on the technology and beauty of the vehicle.
The MKX has an assortment of new features that are expected to help increase sales. Pre-collision assist, a Revel audio system and a 2.7-liter EcoBoost V6 engine are all available on the 2016 model.
“The MKC and MKX are for different customers, so we need different approaches,” Cesareo said. “The MKX is an important product for Lincoln, and we expect it to continue to grow.”