LOS ANGELES -- Hyundai Motor Co. has built its luxury-car lineup around sedans such as the Genesis and Equus. On Tuesday, by unveiling a slinky coupe concept with self-opening doors, Hyundai signaled that a coupe may be next on its agenda.
Hyundai unveiled the “Vision G” concept during an evening event at the Los Angeles County Museum of Art ahead of an appearance Sunday, Aug. 16, at the Pebble Beach Concours d’Elegance, an esteemed classic car show.
Executives attending Tuesday’s event included lead designer Christopher Chapman, who heads the Hyundai Design Center in Irvine, Calif., and his boss Peter Schreyer, president and chief design officer for Hyundai and sibling brand Kia.
“The concept was designed with coordinated input from Hyundai design studios around the world, but was led by our team here in the U.S.,” Schreyer said in a statement. He said the coupe was intended to be elegant but unpretentious, conveying “that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”