That oft-discussed Chinese SUV that resembles the Range Rover Evoque so much went on sale in China last week at about a third of the price of its doppelganger.
About 5,500 people put down deposits for the Land Wind X7, says Bloomberg. The X7 is available at a starting price of 135,000 yuan ($21,700). The Evoque starts at 398,000 yuan ($64,000).
The models feature similar broad fenders, recessed door panels and a sloping roof. Jaguar Land Rover CEO Ralf Speth has complained about China's "copy-and-paste" vehicles but says JLR has no legal recourse.
The U.K. automaker fears the cheap look-alike will make it harder for the Evoque to command a premium price in China's softening market. However, at least one analyst thinks the Land Wind X7 may be a good thing for the Evoque.
"Somehow, it helps Land Rover to promote the Evoque," said John Zeng, Shanghai-based managing director at LMC Automotive. "There are more media reports, and consumers understand that the X7 is a copycat."