TRAVERSE CITY, Mich. -- Toyota Motor Corp.'s Lexus brand is planning to launch a second top-of-the-line "flagship" model to accompany a new generation of its LS sedan, the head of the brand's U.S. operations told Reuters on Wednesday.
"We need a flagship. It doesn't have to be a sedan," Jeff Bracken, Lexus division general manager, told Reuters on the sidelines of the CAR Management Briefing Seminars.
Bracken would not say what type of vehicle the second flagship Lexus would be.
Last month, Automotive News reported that Lexus is readying a full-size coupe. Late last year, Lexus trademarked a pair of names: LC 500 and LC 500h. They are widely understood to be coupes based on the rwd LS sedan.
Sales of large luxury sedans such as the Lexus LS and BMW 7 series have slowed in recent years as affluent consumers have shifted toward luxury SUVs.
Rival luxury automakers have been winning customers with vehicles such as Tata Motors' Land Rover brand, the Cadillac Escalade from General Motors and large SUVs coming from the German luxury automakers.