TRAVERSE CITY, Mich. -- The U.S. government would like you to know that China’s automotive market is beckoning, even to small companies who lack the funds to get in.
“Battery management, material handling, advanced manufacturing -- these are all areas where the Chinese government is very encouraging for U.S. and Western companies to bring that technology to China,” says Daniel Green, director of the trade facilitation office in the U.S. Embassy in Beijing.
“We’re seeing a huge influx of small- and medium-sized companies coming into China with technologies that they tried to explore and make available in the United States,” Green told an audience at the CAR Management Briefing Seminars today.
“They’re coming to China because they haven’t had adoption of the technologies, and they’re trying to finding funding to move ahead. Financial support is available. There is great government assistance.”
Green said that the U.S. government wants to encourage automotive business ties with China, and has commercial resources and market research tools standing by.
One area in particular is in partnership with Chinese companies to trade outside of China.
“There are some really neat opportunities there for collaboration between Chinese companies and American companies, for projects that take place in third countries,” Green said.
“It would be warmly received on our side as well, because we’re looking for these points of collaboration.”
China is also warming up for the first time to U.S. aftermarket products. That is because a car culture is taking root in China for the first time, he told the audience.
That market opening stands in contrast to a more restrictive climate of only a few years ago, when car owners were prevented from even repainting their vehicle if they wished.
“Car enthusiasts are popping up they’re doing great things to their vehicles,” the embassy official reports. “They have an enthusiasm that’s really contagious, and they’re really putting their money where their mouths are. And it’s forcing an analysis by those who write the road rules in China of how vehicles can be handled.”