Volvo is revamping its product range with an all-new scalable platform and design and new four-cylinder family of engines. And it will start building cars in the United States in a new South Carolina factory in late 2018.
The Swedish brand said it will have seven new or redesigned vehicles by the end of 2017. The XC90 crossover that went on sale this spring was the first.
Volvo wants to be perceived as a true luxury player on the same field as Mercedes-Benz, BMW and Audi. Volvo executives admit that the brand has been conceived as near luxury. Volvo's Scalable Product Architecture will be used next on the replacements for the S80 and XC70.
S40, XC40, V40: Volvo's smallest car sold in the U.S. was the S40 sedan. It was discontinued here in 2011. Volvo continued to sell it as a hatchback in Europe. The redesigned S40 and a new XC40 crossover will be built on its new Compact Modular Architecture that Volvo is jointly developing with Chinese owner Zhejiang Geely. Executives have hinted that some of the new compacts will be sold here, without giving specifics.
The XC40 is expected in 2018 in Europe, but there's no timetable for the U.S. market. The S40 sedan or hatchback -- the design hasn't been revealed -- will follow in 2018. According to a Dutch newspaper, Volvo executive Alain Visser recently confirmed that the next-generation V40 will be available in the U.S.