"Along with greater capability and efficiency, it expands the Colorado lineup to give customers more choices and the capability of exploring more possibilities on and off the road," Sandor Piszar, director of Chevrolet truck marketing, said in the statement.
AutoPacific Inc. analyst Dave Sullivan said the diesel Colorado should offer truck buyers a good value by hitting two important numbers: A crew cab pickup that gets 30 mph highway or better for less than $40,000. By offering the diesel only on higher-contented crew cab models, Sullivan says GM is betting that there is pent-up demand for a midsize diesel truck.
GM spokesman Otie McKinley said Chevy would consider offering the diesel engine on lower trim packages if consumer demand warrants it.
The GMC Canyon will get the same engine. The price will range from about $33,200 on an SLE 4X2 crew cab with a 5-foot bed to about $41,900 for a top-trim SLT 4X4 with a 6-foot bed.
The all-new 2.8-liter engine, which is made in Thailand, will be paired with a six-speed automatic transmission that features a vibration-absorbing system to dampen noise.
The diesel Colorado will include an exhaust-braking system, which enhances control and prevents brake wear on steep downhill descents.