It's a cry echoing through the halls of Honda: The turbos are coming! The turbos are coming!
And it's about time. Japan's Big 3 -- Honda, Toyota and Nissan -- are conspicuously late to the turbo party. Walk onto a Honda or Toyota lot and you won't see a single vehicle with a turbo under the hood. At Nissan, only the Juke crossover and the fire-breathing GT-R supercar use them.
Meanwhile, Ford and some European brands use turbocharged engines extensively, as do an increasing number of models from other U.S. makes and the Korean brands.
What explains Japan's moving so late to turbos? They didn't need to until now.
"The Japanese were able to wait longer to adopt these technologies because they could," said Ed Kim, vice president of industry analysis at AutoPacific. "They had less to prove to the buying public."
Honda, Toyota and Nissan had many models that were at or near the top of their segments for fuel economy without adopting technologies such as turbos, direct injection and multispeed or continuously variable transmissions, or using them more sparingly than the rest of the industry.