Using the Car Lister auto-buying platform is as easy as lifting the front wheels of a Ford Escape taxi off the ground.
At least that's what the pranksters at ad agency Thinkmodo wanted you to believe in a recent stunt.
Car Lister's CEO enlisted the New York viral-marketing agency to pull off a stunt to bring more visibility to the site, which allows dealerships and private owners to sell vehicles in a community-like setting with the help of photos and video previews.
So Thinkmodo staged a dispute between a New York meter maid and a rude taxi driver who refused to move from an illegal spot.
The two exchanged words until the exasperated maid, played by actress Jenni Ruiza, unleashed "superhuman" strength to lift the modified Escape taxi by its front bumper to stun onlookers.
Yet it was all just a clever scheme to generate viral attention for Car Lister. The stunt illustrates the power of viral videos that spread rapidly online and are then picked up by TV shows for prolonged exposure.