DETROIT -- Ford Motor Co. has begun offering discounts that can exceed $10,000 on its new aluminum-bodied F-150 pickup, which has been losing sales and market share this year as the automaker works to build inventory on dealer lots.
The company's website offers "up to $10,029 in total savings" on a 2015 F-150 XLT SuperCab 4X4 with the luxury chrome or sport package in some U.S. regions.
That model comes with a discount of $7,050 in other areas, according to Ford.com.
U.S. sales slid 8.9 percent last month for Ford's F-Series pickups, its top-selling line and most profitable vehicles.
The truck's share of the big pickup market fell to 28 percent in June from 33 percent a year earlier, according to Autodata Corp.
Ford blamed tight inventory caused by the conversion of two plants to build the trucks, the first mass-market vehicles to use lightweight aluminum so extensively.
“The truck hasn’t sold up to expectations for the most part,” said Akshay Anand, an analyst at auto researcher Kelley Blue Book. “This may be a hint that in certain parts of the country, the issue might just be more than supply.”