DETROIT -- Shrinking sales in the 16-vehicle midsize car segment -- which includes the Toyota Camry, Honda Accord, Ford Fusion -- are forcing manufacturers into a profit-eroding incentive war, even on redesigned models, the head of the Chrysler brand says.
Through the first half of the year, the midsize car segment is down 3.4 percent from the year-ago period while midsize crossover sales are up 3.6 percent and midsize SUV sales have risen 23 percent.
Chrysler brand head Al Gardner said that competitive pressures in the midsize car segment mean that "none of us are going to make all of the money that we would like to make."
Sales of Chrysler's entry in the segment, the Chrysler 200, have more than doubled in the first half of this year. But the comparison is against the sell-down period of the previous model during the first half of 2014.
"When the segment's down, everyone's fighting for share, and we're watching the competition jack up the incentives all over the place," Gardner said.