The Federal Trade Commission's aggressive policing of dealers' advertising practices has captured the attention of the National Automobile Dealers Association.
In January, NADA published A Dealer Guide to Federal Advertising Requirements, which provides dealers with examples of bad and good ads.
It has chapters on 41 federal advertising topics aimed at helping new-car dealers comply with federal advertising requirements, NADA said.
"The FTC has identified a number of concerns in the area of advertising compliance, and we want to make sure our members know what the laws are and adhere to them," said Paul Metrey, NADA's chief regulatory counsel for Financial Services, Privacy and Tax, in McLean, Va.
In March 2014, NADA teamed up with the FTC to offer members and their ad agencies a 75-minute webinar on advertising standards, Metrey said.