TURIN -- To revive Alfa Romeo, Sergio Marchionne plans a performance-first approach.
German premium competitors launch mainstream versions of their core models first and add high-performance variants later -- RS at Audi, M at BMW and AMG at Mercedes-Benz.
Alfa will do the opposite.
The first version of Alfa's new Giulia sedan to reach the market will be the high-performance Quadrifoglio variant. It offers more horsepower than most rival models because it uses a 510-hp V-6 engine. The Giulia is about the same size as the BMW 3 series.
"This car can beat the Germans any day," the Fiat Chrysler Automobiles CEO said at the Giulia preview last week in Milan.