NASHVILLE -- Nissan Motor Corp. has acquired the naming rights for the NFL stadium in its North American home town, where the Tennessee Titans play, according to sources familiar with the plan.
The marketing deal comes at a significant moment for Nissan: The company plans to introduce its redesigned full-sized pickup -- coincidentally named the Titan -- in the fourth quarter.
The agreement gives Nissan naming rights for a 20-year period, according to the sources. Nissan is replacing Louisiana-Pacific Corp., a building materials producer.
The change to Nissan Stadium from LP Field will take place immediately, sources said.
The automaker and NFL officials are expected to announce the deal at a press conference here Thursday.
The NFL stadium is a dominant landmark from the expressways that encircle downtown Nashville.
Nissan employs more than 10,000 people in the greater Nashville area, including about 1,700 at its North American sales and marketing headquarters south of the city.
The company’s auto plant complex in Smyrna, Tenn., just southeast of Nashville, is currently the nation’s largest-volume assembly plant, producing the Altima, Maxima, Leaf, Pathfinder, Rogue and Infiniti QX60.
Nissan moved its headquarters to the area from Los Angeles in 2006 and has steadily expanded its staff since.