When marketing service contracts, ask yourself: "How would I explain this to an eighth grader?" advises Nick Smyth, financial services regulatory attorney at Reed Smith law firm. Dealers should disclose what is covered and what is not covered in summary form "using plain English," not technical jargon that goes over the average person's head, he says. "Do it in a way that an eighth grader would understand."
Explain service contracts in plain language
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