For years, Manheim took "decent" photos of the vehicles it sold online for Toyota Financial Services, said Mike Reid, the captive's national remarketing manager. But the quality of the images varied from one Manheim auction site to another.
So Reid was pleasantly surprised when he tried out Manheim's Enhanced Vehicle Imaging system last year. The results were picture-perfect.
The Toyota and Lexus vehicles included in the test, on average, attracted 26 percent more bids from dealers and fetched $132 more per vehicle, and the number of vehicles that sold the first time through the lanes rose 17 percent.
All Toyota Financial vehicles handled by the 20 Manheim U.S. locations equipped with the new imaging system now use enhanced images when they're sold online. That will add up to more than 65,000 units this year, Reid projects.
"We didn't see a lot of consistency on angles, lighting and all the things that make a good-quality picture," Reid said. "We feel that [enhanced imaging] helps us sell more cars, cuts down on arbitration and delivers an experience that dealers deserve."
Among Manheim's other customers using its enhanced imaging system are Mercedes-Benz USA, Hyundai Motor America and the finance arms of Mercedes, BMW and Porsche.