In the competition between dealership and insurance company GAP deals, product education is key, says Damien Bullard, president at consulting firm IDDS Group. F&I managers should know the value of their product and how it compares to insurance companies’ offerings. “Product information is so important for finance managers to know if their GAP product is superior,” he says. He also suggests setting up insurance companies in-house to “control the flow.”
Know GAP product details: Yours vs. theirs
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.
Recommended for You