Sales to Hispanics outpacing the market

NoneHispanic share raceBrands' market share of U.S. retail registrations by Hispanic consumers 2014 share2013 shareToyota16.90%16.70%Nissan12.30%11.80%Honda11.90%12.40%Chevrolet9.20%9.30%Ford8.50%9.00%Kia4.60%4.40%Hyundai4.50%4.80%Dodge3.70%3.80%Jeep3.50%2.70%Volkswagen2.50%3.00%Source: IHS Automotive's Polk market data unit Driving the growthHispanic contribution to selected brands' growth in retail registrations from 2013 to 2014 Hispanic % of growthHonda100%Chevrolet and Ford*96%Hyundai/Kia68%Toyota35%Nissan33%*CombinedSource: IHS Automotive's Polk market data unit Not just CaliforniaThe 15 cities of more than 200,000 people with the fastest-growing Hispanic populations 2000-13 growth 2000-13 growthCharlotte, N.C.168% Seattle-Tacoma108.30%Raleigh, N.C.138.90% Washington108.10%Atlanta126.90% Las Vegas103.70%Orlando125.10% Minneapolis-St. Paul98%Fort Myers-Naples, Fla.123% Kansas City, Mo.-Kan.96.50%Oklahoma City119.20% Salt Lake City96.50%Tampa, Fla.112.20% Austin, Texas84.50%W. Palm Beach, Fla.110.90% Source: Nielsen Automakers are intensifying their pursuit of Hispanic car buyers in the U.S., and for one big reason: That's where the growth is.

Sales to Hispanics outpacing the market

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