ATLANTA -- Porsche dealers who want to book driving time for their customers at Porsche's new $100 million U.S. headquarters and customer experience center here will get a special deal, the brand's U.S. chief said. But they still will have to pay for the time.
Porsche will tell its dealers more about how booking the center's test track will work when the dealers are scheduled to visit the site during the last two weeks of May, said Detlev von Platen, CEO of Porsche Cars North America. He declined to give details before the meeting but said a portion of the center's capacity will be reserved for dealers. If that's not enough, the company can lengthen track hours or eventually extend the track to expand capacity, he said.
The Atlanta complex, which had its grand opening last week, plus a second customer experience center opening next year near Los Angeles, will enable the brand's 189 dealerships to more easily and economically provide track time and training to loyal customers, von Platen said. The centers also will set Porsche and its dealers apart from the competition, he said.
"They're not selling more products only," von Platen said. "They're selling an experience."