Customers shopping for a Cadillac CTS sedan have a half-dozen trim levels to choose from. Marketing boss Uwe Ellinghaus thinks that's too many.
Cadillac is working to revamp and simplify the trim packages as the brand continues to look for ways to draw more buyers to the car. CTS sales were down 42 percent through April.
"I think the CTS has still not found its sweet spot in the market," Ellinghaus said last month. "I still have hope" that sales will rebound.
The CTS trim packages walk up from the base model to luxury, performance, premium, Vsport and Vsport premium at the top end.
"That's too much," Ellinghaus told Automotive News. "What's the difference between premium and luxury?