The Hellcat was never meant to be a tame kitty.
Judging by the early sketches of the logo that now adorns the Dodge Challenger and Charger SRT Hellcats, the attitude was there from the start.
While most of the logos show aggressive, roaring Hellcats that are befitting of the beastly 707-hp engine, one took on a more playful theme.
The sketch in the upper right-hand corner shows a Hellcat with a mischievous grin that’s almost saying, “Yeah, I’m fast. Get in.”
The popular logo is a perfect example of how social media can drive the creative process for automakers. The early Challenger SRT Hellcat didn’t have the logo when it was first unveiled last May, but Dodge kept an eye on the social sphere and noticed that people loved it.