Bentley wants a piece of Aston Martin's sports car business. It's testing the waters with a two-seat concept coupe that has received acclaim on the auto show circuit, says Wolfgang Duerheimer, CEO of Bentley Motors.
The car with the complicated name -- EXP 10 Speed 6 -- is being seriously considered for production, Duerheimer said. It would be priced similarly to the Continental range, which starts at $196,225, including shipping, for the GT V-8 sedan.
Duerheimer wants to expand the Bentley range beyond the Continental's three-car lineup, the full-size Mulsanne and the new Bentayga crossover due next year. He envisions Bentley having one or two additional models, giving it at least six vehicles and global sales of 15,000 by 2018, up from a record 11,020 last year.
Duerheimer, 56, is an industry veteran who returned from Audi AG to run Bentley and Bugatti in June. He had been CEO of Volkswagen Group-owned Bentley and Bugatti from 2011 to 2012.
One of his first moves after returning was to revive Bentley's two-seat coupe and large convertible projects.