The 2015 Ford Edge has been on sale for only a month, but it's already about to be out-of-date.
Ford Motor Co. plans to start rolling out Sync 3, its replacement for the MyFord Touch infotainment system, starting this summer. The Edge and many other nameplates will get Sync 3 for the 2016 model year, according to a product guide Ford recently distributed to fleet customers, with the rest of the lineup making the switch by the end of next year.
In the meantime, though, Ford dealers are in the position of selling cars and trucks with the old system, which can't be swapped out later on. Shoppers who hold off on buying an Edge, Mustang or Escape just until the 2016s arrive get Sync 3, likely paying the same price they would now.
"It's going to be a big change that makes the car considerably less frustrating," said Tom Mutchler, a senior automotive engineer with Consumer Reports, which has long criticized MyFord Touch. "If more consumers knew the improvement that Sync 3 was going to provide, they would wait a few months."
It's an awkward situation sure to become more common as automakers rush to pack their instrument panels full of the latest technology. Waiting to make updates at the next natural break in a product's life cycle risks losing sales to competitors, but adding features as soon as possible means existing vehicles become dated faster.