Olivier Francois, FCA's chief marketing officer who has been the driving force behind several highly praised and high-impact advertising campaigns in Europe and the United States, will speak at the Automotive News Europe Congress on June 10 in Birmingham, England.
The Frenchman also is global CEO of the Fiat brand.
In 2012, Francois received two prestigious industry honors. Advertising Age, a sister publication of Automotive News, named FCA US - then Chrysler Group - as the Marketer of the Year for a series of ad campaigns that resonated across the U.S. and lifted sales.
That year, Francois was named a Grand Brand Genius by Adweek magazine.
Francois joined the Fiat group in 2005, after holding several positions within Citroen.
The Automotive News Europe Congress will be held June 9-10 at the Hilton Birmingham Metropole. This year's theme is "Reinvented and Reinvigorated."