DETROIT -- General Motors and Clemson University students unveiled a vehicle Wednesday aimed at young, price-conscious consumers in big cities that takes the connected, digital car to a new level.
The Deep Orange 5 was designed by the Art Center College of Design student MinKi Chung and engineered by Clemson’s automotive engineering graduate students to appeal to young adults who will live in mega cities in 2020.
The Deep Orange 5, unveiled at GM’s headquarters here, “enables social networking and mobility to go hand-in-hand, ultimately forming an emotional connection between the user and vehicle,” Clemson University said in a statement.
The concept car is the fifth version from Clemson’s Deep Orange project, which aims to harness engineering students’ creativity to produce next-generation vehicles.
“Deep Orange 5 is about creating a better value proposition for young adults that have little money to spare, less interest in vehicle ownership than previous generations, yet need a personal mobility solution that aligns with their complex lifestyle,” Paul Venhovens, leader of the Deep Orange project, said in a statement. Venhovens also is the BMW endowed chair in automotive systems integration in Clemson’s automotive engineering department.
The Deep Orange 5 features engineering and design to appeal to younger buyers with an urban lifestyle:
- Reconfigurable seating for activities beyond driving, such as working, relaxing and storing items.
- A digital cockpit that displays unique content for the driver and passenger.
- A color display on both front doors facing outward that allows the driver and passengers to project digital messages outside.
- Double-hinged doors for comfortable entrance and exit of the vehicle in tight parking spaces and improved access for users with disabilities.
- A two-piece rear hatch for easy access in tight parking spaces.