To the Editor:
It is a pity that Ram brand boss Bob Hegbloom cannot envision the market for a midsize pickup, in essence giving the segment to General Motors and Toyota ("Midsize Ram pickup? Too costly, brand boss says," April 6).
True, the case for a midsize Ram is marginal, but if the pickup were branded a Jeep, it would command the price margin and name recognition to be a success.
America misses the Comanche.
GREG LANHAM
Ogden, Utah
