That 15-minute analysis of each trip will become the car’s baseline to judge how the driver should be handling the car. If handling motions begin to veer outside that norm, the Maxima will assume the driver is getting drowsy -- and the dash light will suggest it’s time to perk up.
- The seating and interior panels feature a level of styling stitching that is more typical of a luxury car than a mass-market brand. The heavy-duty colored stitching, applied through an automated factory process, runs entirely around the edges of seat cushions and interior panels and into their tucks and undersides.
To guarantee the quality and consistency of the automated process, Nissan’s traditional interior supplier Calsonic located new technology from a German industrial sewing firm, Keilmann Sondermaschinenbau Lorsch, and installed the technology at its U.S. operations in Lewisburg, Tenn.
- Nissan also will be reasserting the Maxima’s past billing as a “four-door sports car,” going so far as to have “4DSC” etched inside the car’s head- and taillight lenses and displayed on a factory decal in a rear-door window.
Last year, Nissan sold 50,401 Maximas in the United States, a decline of 6.5 percent from the year before. Its direct competitor, the Toyota Avalon, declined 5.4 percent last year to 67,183.
“In our view, the Maxima has continued to be a strong performer,” Jayamohan says. “We see opportunity in this segment, even if some people believe it is contracting.
“We’ve put more technology and features into the car to raise its appeal,” he says. “And you’ll get them even in the base-level model -- we’re not keeping all the tech and toys for the higher-end model.”