The third-generation Kia Optima, launched in 2010, was a coup for the brand. U.S. buyers flocked to its head-turning fastback silhouette, reminded — consciously or not — of luxury sedans costing twice as much.
In crafting the fourth-generation Optima, so critical to its position in the U.S., Kia Motors Corp. trusted an old adage: Don’t fix what isn’t broken.
The 2016 Optima, unveiled today at the New York auto show, looks fairly similar from the outside, aside from athletic-looking creases on the hood and more angular headlight assemblies. A new chrome accent connects the outer corners of the headlights, lining the top of Kia’s signature “tiger nose” grille along the way.
The more substantial changes to the Optima are under the skin.
The redesigned Optima “retains the signature personality of its predecessor,” Michael Sprague, executive vice president for sales and marketing at Kia Motors America, said in a statement. “But we’ve literally improved everything, providing more space, better ride and handling, more technology and greater refinement.”